Benefits
Marketplace
ROLE
Product design
COMPANY
Gusto
YEAR
2023
As the lead product designer, my responsibilities included activities such as discovery, user journey mapping, user research, and designing key user flows. I also collaborated extensively cross-functionally to ensure a holistic and user-centric design approach.
PROBLEM FRAMING
Employees have a hard time finding affordable affordable coverage if their employer does not sponsor their health insurance
NORTHSTAR
Using Gusto, Employees have access to benefits and perks at an affordable price, served up at moments that matter. By providing benefit recommendations through our partners, employees can improve their well-being, unlock savings and get affordable benefits for themselves and their families.
VALUE PROPISITION CANVAS
The value proposition canvas is a framework that helped ensure that there is a fit between the product-service idea and the market. Engaged the team in collaboratively considering goals, motivations, and pain points.
Iterated on designs focusing on customer needs and meeting their expectations. The iterative process helped identify and correct issues and errors in the early stages of design. Thanks to continuous feedback and adjustments, the product became more intuitive and user-friendly.
Jordan, an employee, finds out about being eligible for prescription discounts and wants to know why how to use it
The AI-powered Gusto assistant used actionable insights about employees to guide them in taking appropriate actions at the right time.
Customers can access the global AI experiences from various places within Gusto including the search bar.
When a customer tries to find affordable health insurance a side panel opens up where customers can engage with the AI Gusto Assistant that can provide relevant help.
I realized the importance of involving cross-functional partners in benefits, committing to weekly office hours to collaborate on design patterns with them and sought recommendations to refine the design strategy.
REFLECTION
By fostering open communication and involving stakeholders early on, I mitigated potential conflicts and also achieved significant results, demonstrating the effectiveness of our approach in meeting both business objectives and customer needs.
RESULTS
