Pay Tracker

ROLE

Product design

COMPANY

Gusto

YEAR

2024

Designed a cohesive Payday Tracker experience across web and mobile to provide clear, consistent payment timing details and payment information.

PROBLEM FRAMING

The current payday tracking experience causes massive pain for employees, and costs Gusto significant money, answering avoidable CX questions and fielding negative sentiment.

UX OUTCOME

Ensuring payday is a reliable and accessible source for employees that updates to reflect upcoming payment milestones will reduce confusion and give them peace of mind.

THE PAYDAY LIFECYCLE

The Payday Lifecycle allows employees to track their pay at every stage—Tracking, Pay Processing, and Payday—offering transparency and reducing uncertainty

STRATEGIC ROLLOUT

Prioritized high-impact pay tracking features to address user needs, then strategically introduced early payday as a premium upsell.

Crafted a seamless cross-platform interface for web and mobile applications, bolstering customer assurance in their ability to conveniently track the status of their pay.

REFLECTION

This project underscored the importance of addressing core user pain points through proactive communication and thoughtful design. By transforming a stressful aspect of the employee experience into a reassuring one, I improved user satisfaction and achieved significant cost savings for the company.

RESULTS

The Payday Tracker significantly improved Gusto’s payroll experience while reducing operational costs. There has also been a reduction in “Gusto is malicious” sentiment across listening posts: NPS, App store reviews, and surveys.


-27%

Decrease of “Missing Pay” CX cases

-27%

Decrease of “Missing Pay” CX cases

-27%

Decrease of “Missing Pay” CX cases

-27%

Decrease of “Missing Pay” CX cases

+7%

Increase in NPS score from 43 to 45

+7%

Increase in NPS score from 43 to 45

+7%

Increase in NPS score from 43 to 45

+7%

Increase in NPS score from 43 to 45

+4.4%

App Store ranking improved, climbing to #67 in Finance.

+4.4%

App Store ranking improved, climbing to #67 in Finance.

+4.4%

App Store ranking improved, climbing to #67 in Finance.

+4.4%

App Store ranking improved, climbing to #67 in Finance.

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