I'm Asher, an award-winning designer with over ten years of experience translating customer insights into experiences that delight and inspire.
My approach is rooted in a growth mindset, driven by profound empathy, and dedicated to ensuring the optimal experience for everyone.
My core values center around radical collaboration, empathy, and an entrepreneurial spirit, which guide my design methodology and shape my vision for the future.
Experience.
Lead Product Designer, OpenBlock
2024 - Current
At OpenBlock, I’ve led design projects from zero to one, collaborating closely with cofounders and stakeholders to craft experiences for crypto protocols. I’ve designed crypto-native solutions for both consumer and enterprise markets, simplifying complex blockchain interactions into seamless user experiences. I achieve this by partnering with leadership and mentoring designers to address critical user pain points, delivering maximum business impact Redesigned the data onboarding flow to streamline data submission, optimize efficiency, and enhance feedback loops, resulting in a 14% increase in protocol onboarding conversion rates. Led the design strategy and aligned teams around a shared vision for the Universal Data Protocol (Bridging Web2 and Web3 identity data), resulting in a 5% growth in verified DeFi user adoption across partnered protocols.
Lead Product Designer, OpenBlock
2024 - Current
At OpenBlock, I’ve led design projects from zero to one, collaborating closely with cofounders and stakeholders to craft experiences for crypto protocols. I’ve designed crypto-native solutions for both consumer and enterprise markets, simplifying complex blockchain interactions into seamless user experiences. I achieve this by partnering with leadership and mentoring designers to address critical user pain points, delivering maximum business impact Redesigned the data onboarding flow to streamline data submission, optimize efficiency, and enhance feedback loops, resulting in a 14% increase in protocol onboarding conversion rates. Led the design strategy and aligned teams around a shared vision for the Universal Data Protocol (Bridging Web2 and Web3 identity data), resulting in a 5% growth in verified DeFi user adoption across partnered protocols.
Lead Product Designer, OpenBlock
2024 - Current
At OpenBlock, I’ve led design projects from zero to one, collaborating closely with cofounders and stakeholders to craft experiences for crypto protocols. I’ve designed crypto-native solutions for both consumer and enterprise markets, simplifying complex blockchain interactions into seamless user experiences. I achieve this by partnering with leadership and mentoring designers to address critical user pain points, delivering maximum business impact Redesigned the data onboarding flow to streamline data submission, optimize efficiency, and enhance feedback loops, resulting in a 14% increase in protocol onboarding conversion rates. Led the design strategy and aligned teams around a shared vision for the Universal Data Protocol (Bridging Web2 and Web3 identity data), resulting in a 5% growth in verified DeFi user adoption across partnered protocols.
Lead Product Designer, OpenBlock
2024 - Current
At OpenBlock, I’ve led design projects from zero to one, collaborating closely with cofounders and stakeholders to craft experiences for crypto protocols. I’ve designed crypto-native solutions for both consumer and enterprise markets, simplifying complex blockchain interactions into seamless user experiences. I achieve this by partnering with leadership and mentoring designers to address critical user pain points, delivering maximum business impact Redesigned the data onboarding flow to streamline data submission, optimize efficiency, and enhance feedback loops, resulting in a 14% increase in protocol onboarding conversion rates. Led the design strategy and aligned teams around a shared vision for the Universal Data Protocol (Bridging Web2 and Web3 identity data), resulting in a 5% growth in verified DeFi user adoption across partnered protocols.
Senior Product Designer, Gusto
2021 - 2024
Spearheaded design visioning, strategic initiatives, and workshops spanning across financial, work productivity tools, and benefits within the Gusto Wallet app. Collaborated on successful growth experiments with product and engineering to boost conversion rates for our Financial Products, Benefits Marketplace, and Onboarding experiences. Additionally, I evangelize new design findings across the organization, setting standards and implementing mechanisms to ensure harmonious user experiences throughout Gusto.
Senior Product Designer, Gusto
2021 - 2024
Spearheaded design visioning, strategic initiatives, and workshops spanning across financial, work productivity tools, and benefits within the Gusto Wallet app. Collaborated on successful growth experiments with product and engineering to boost conversion rates for our Financial Products, Benefits Marketplace, and Onboarding experiences. Additionally, I evangelize new design findings across the organization, setting standards and implementing mechanisms to ensure harmonious user experiences throughout Gusto.
Senior Product Designer, Gusto
2021 - 2024
Spearheaded design visioning, strategic initiatives, and workshops spanning across financial, work productivity tools, and benefits within the Gusto Wallet app. Collaborated on successful growth experiments with product and engineering to boost conversion rates for our Financial Products, Benefits Marketplace, and Onboarding experiences. Additionally, I evangelize new design findings across the organization, setting standards and implementing mechanisms to ensure harmonious user experiences throughout Gusto.
Senior Product Designer, Gusto
2021 - 2024
Spearheaded design visioning, strategic initiatives, and workshops spanning across financial, work productivity tools, and benefits within the Gusto Wallet app. Collaborated on successful growth experiments with product and engineering to boost conversion rates for our Financial Products, Benefits Marketplace, and Onboarding experiences. Additionally, I evangelize new design findings across the organization, setting standards and implementing mechanisms to ensure harmonious user experiences throughout Gusto.
Product Designer, Amazon / Goodreads
2019 - 2020
Led the future design strategy and execution of mobile apps (iOS, Android, Kindle) at Goodreads (110+ million users). Full stack design—from research through conceptual design, UX, prototyping and usability testing. Crafted scalable design systems that drove efficiency and consistency across platforms. This involved the implementation of cross-platform visual design languages, the creation of comprehensive component libraries, and pioneering new design patterns and standards.
Product Designer, Amazon / Goodreads
2019 - 2020
Led the future design strategy and execution of mobile apps (iOS, Android, Kindle) at Goodreads (110+ million users). Full stack design—from research through conceptual design, UX, prototyping and usability testing. Crafted scalable design systems that drove efficiency and consistency across platforms. This involved the implementation of cross-platform visual design languages, the creation of comprehensive component libraries, and pioneering new design patterns and standards.
Product Designer, Amazon / Goodreads
2019 - 2020
Led the future design strategy and execution of mobile apps (iOS, Android, Kindle) at Goodreads (110+ million users). Full stack design—from research through conceptual design, UX, prototyping and usability testing. Crafted scalable design systems that drove efficiency and consistency across platforms. This involved the implementation of cross-platform visual design languages, the creation of comprehensive component libraries, and pioneering new design patterns and standards.
Product Designer, Amazon / Goodreads
2019 - 2020
Led the future design strategy and execution of mobile apps (iOS, Android, Kindle) at Goodreads (110+ million users). Full stack design—from research through conceptual design, UX, prototyping and usability testing. Crafted scalable design systems that drove efficiency and consistency across platforms. This involved the implementation of cross-platform visual design languages, the creation of comprehensive component libraries, and pioneering new design patterns and standards.
Product Designer, TaskRabbit
2019 – 2021
Collaboratively reimagined the onboarding experience and gig economy tooling on the Tasker app. Following rigorous testing, the revamped Tasker app was launched on both the App Store and Google Play, extending its reach to local and international markets.
Product Designer, TaskRabbit
2019 – 2021
Collaboratively reimagined the onboarding experience and gig economy tooling on the Tasker app. Following rigorous testing, the revamped Tasker app was launched on both the App Store and Google Play, extending its reach to local and international markets.
Product Designer, TaskRabbit
2019 – 2021
Collaboratively reimagined the onboarding experience and gig economy tooling on the Tasker app. Following rigorous testing, the revamped Tasker app was launched on both the App Store and Google Play, extending its reach to local and international markets.
Product Designer, TaskRabbit
2019 – 2021
Collaboratively reimagined the onboarding experience and gig economy tooling on the Tasker app. Following rigorous testing, the revamped Tasker app was launched on both the App Store and Google Play, extending its reach to local and international markets.
Senior Product Designer, Mappen (acquired by Twenty)
UX/UI Designer
Crafted and executed design strategies that drove product-market fit, resulting in over 4 million app installations across two mobile consumer apps: Mappen and Jott. Fostered cross-functional collaboration by actively engaging with stakeholders, developers, and product managers to ensure the consistent and timely delivery of new features. Additionally, I leveraged my expertise to mentor and guide junior designers, nurturing their growth and development within the team. My versatile skill set enabled me to work effectively across multiple platforms, encompassing iOS, Android, and mobile web, ensuring a cohesive and user-centered design approach across diverse digital environments.
Senior Product Designer, Mappen (acquired by Twenty)
UX/UI Designer
Crafted and executed design strategies that drove product-market fit, resulting in over 4 million app installations across two mobile consumer apps: Mappen and Jott. Fostered cross-functional collaboration by actively engaging with stakeholders, developers, and product managers to ensure the consistent and timely delivery of new features. Additionally, I leveraged my expertise to mentor and guide junior designers, nurturing their growth and development within the team. My versatile skill set enabled me to work effectively across multiple platforms, encompassing iOS, Android, and mobile web, ensuring a cohesive and user-centered design approach across diverse digital environments.
Senior Product Designer, Mappen (acquired by Twenty)
UX/UI Designer
Crafted and executed design strategies that drove product-market fit, resulting in over 4 million app installations across two mobile consumer apps: Mappen and Jott. Fostered cross-functional collaboration by actively engaging with stakeholders, developers, and product managers to ensure the consistent and timely delivery of new features. Additionally, I leveraged my expertise to mentor and guide junior designers, nurturing their growth and development within the team. My versatile skill set enabled me to work effectively across multiple platforms, encompassing iOS, Android, and mobile web, ensuring a cohesive and user-centered design approach across diverse digital environments.
Senior Product Designer, Mappen (acquired by Twenty)
UX/UI Designer
Crafted and executed design strategies that drove product-market fit, resulting in over 4 million app installations across two mobile consumer apps: Mappen and Jott. Fostered cross-functional collaboration by actively engaging with stakeholders, developers, and product managers to ensure the consistent and timely delivery of new features. Additionally, I leveraged my expertise to mentor and guide junior designers, nurturing their growth and development within the team. My versatile skill set enabled me to work effectively across multiple platforms, encompassing iOS, Android, and mobile web, ensuring a cohesive and user-centered design approach across diverse digital environments.
UI / UX Designer, StumbleUpon
2014 - 2015
Maintained a close collaboration with engineers, facilitating the seamless implementation of iOS and Android designs and interactions within an agile and iterative development environment. My role extended to crafting cutting-edge pattern libraries, developing prototypes, producing mockups, defining visual components, and curating comprehensive style guides. These efforts collectively ensured a harmonious and forward-thinking design system that streamlined development and enhanced the user experience across platforms.
UI / UX Designer, StumbleUpon
2014 - 2015
Maintained a close collaboration with engineers, facilitating the seamless implementation of iOS and Android designs and interactions within an agile and iterative development environment. My role extended to crafting cutting-edge pattern libraries, developing prototypes, producing mockups, defining visual components, and curating comprehensive style guides. These efforts collectively ensured a harmonious and forward-thinking design system that streamlined development and enhanced the user experience across platforms.
UI / UX Designer, StumbleUpon
2014 - 2015
Maintained a close collaboration with engineers, facilitating the seamless implementation of iOS and Android designs and interactions within an agile and iterative development environment. My role extended to crafting cutting-edge pattern libraries, developing prototypes, producing mockups, defining visual components, and curating comprehensive style guides. These efforts collectively ensured a harmonious and forward-thinking design system that streamlined development and enhanced the user experience across platforms.
UI / UX Designer, StumbleUpon
2014 - 2015
Maintained a close collaboration with engineers, facilitating the seamless implementation of iOS and Android designs and interactions within an agile and iterative development environment. My role extended to crafting cutting-edge pattern libraries, developing prototypes, producing mockups, defining visual components, and curating comprehensive style guides. These efforts collectively ensured a harmonious and forward-thinking design system that streamlined development and enhanced the user experience across platforms.
Education.
University of California, Los Angeles (UCLA)
2005-2009
Bachelor of Arts, Design Media Arts
Achievements.
Winner—Finovate's Excellence in Financial Inclusion
2022
Gusto Wallet Mobile App
Winner—Finovate's Excellence in Financial Inclusion
2022
Gusto Wallet Mobile App
Winner—Finovate's Excellence in Financial Inclusion
2022
Gusto Wallet Mobile App
Winner—Finovate's Excellence in Financial Inclusion
2022
Gusto Wallet Mobile App
Honorable mention—Fast Company's Innovation by Design awards
2022
Gusto Wallet Mobile App
Honorable mention—Fast Company's Innovation by Design awards
2022
Gusto Wallet Mobile App
Honorable mention—Fast Company's Innovation by Design awards
2022
Gusto Wallet Mobile App
Honorable mention—Fast Company's Innovation by Design awards
2022
Gusto Wallet Mobile App
TOP 10—5th Annual Logo Design Awards
2015
Qnext
TOP 10—5th Annual Logo Design Awards
2015
Qnext
TOP 10—5th Annual Logo Design Awards
2015
Qnext
TOP 10—5th Annual Logo Design Awards
2015
Qnext
SXSW Best of Show Award
2013
Take This Lollipop - Facebook connect experience
SXSW Best of Show Award
2013
Take This Lollipop - Facebook connect experience
SXSW Best of Show Award
2013
Take This Lollipop - Facebook connect experience
SXSW Best of Show Award
2013
Take This Lollipop - Facebook connect experience
Recommendations.
"Asher's proactive approach drove numerous successful experiments, significantly impacting our team's key metrics. He fearlessly delved into tough questions, uncovering user motivations and engaging in constructive debates to ensure the best possible outcomes. This commitment resulted in some of the most impactful work our team has delivered to date.
His proficiency, particularly in visual and interaction design, consistently translated into high-quality outputs and successful outcomes."
- Joseph Hrabe, Product Design leader (Gusto)
"We collaborated at a time of very high growth at TaskRabbit, when the complexity of the product was evolving as the business grew. Asher’s strong work in creating a comprehensive design system helped the product experience stay cohesive in both sides of the marketplace. I really appreciate Asher’s efforts and the lasting effects they had at the company."
- Derya Rose, Director of Product (TaskRabbit)
"He asked hard questions and brought new ideas to the tired Goodreads apps. His designs were fresh, visually strong, and definitely raised the bar. Asher also inspired the team to try new design techniques and exercises, adopt new design collaboration tools, and work more efficiently."
- Brett Ryckman, Head of Design (Amazon)
"Asher is a rockstar UX designer. He combines the ability to efficiently dissect a problem and construct a strong UX viewpoint with very high quality visual design. He is considered a UX thought leader and would be an asset to any team that wants to deliver a top-shelf user experience."
- Amol Sogol, Product Manager (StumbleUpon)
Features & blog.
The Definitive Guide to Product Thinking for Designers
The Definitive Guide to Product Thinking for Designers
The Definitive Guide to Product Thinking for Designers
The Definitive Guide to Product Thinking for Designers
Medium
Designing mobile apps for cross-platform continuity
Invision Blog
Mobile first: A future-friendly approach to UX design
Mobile first: A future-friendly approach to UX design
Mobile first: A future-friendly approach to UX design
Mobile first: A future-friendly approach to UX design
Invision Webinar